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Our Story


 

 

Ama was established in 2019 born out of a long love of jewellery and fashion. Having spent 8 years as a ‘stay at home mum’, and after the birth of my third child, I was longing for something new and challenging, as well as wanting to regain some of the confidence that had been lost amongst the piles of nappies and sleepless nights. I jumped on the opportunity to become an independent stylist for a well-known jewellery company and revelled in helping women rediscover their own confidence and style, especially after having children. When the company left the European market 18 months later, I decided to throw caution to the wind and set up my own independent brand, pulling together a carefully curated collection of on-trend, stylish and affordable accessories - accessible to all women!

Here at Ama, we fully understand the importance, and power, of how a piece of jewellery, or an accessory, can transform an outfit, lift a person’s mood and boost their confidence.

I hope you love browsing our collection as much as I enjoyed creating it.
Love Donna xxx
Email - theamaboutique@gmail.com

 

 


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